Nestled amid Manhattan's skyscrapers, La Baia is a high-end coastal restaurant with big ambitions: to be the go-to venue for corporate events and group outings. Through smart media buying, we zoomed in on professionals from nearby office buildings, setting the stage for a surge in group reservations and buyouts.
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Our game plan was sharper than a Wall Street trader on a Monday morning—highly targeted ad campaigns tailored to position La Baia as the premier choice for corporate events and group bookings.
The campaign pulled in an impressive 160 inquiries per month, translating to a grand total of 33 bookings: 28 for group reservations and 5 for venue buyouts. Talk about maximizing your market reach!
Total Revenue: $196,000 (group bookings) + $75,000 (buyouts) = $271,000, Total Expenditure:$4,000 (media buying)
La Baia hit a jaw-dropping ROI of 6675%, proving that our media buying campaign wasn't just effective—it was like hitting a grand slam at Yankee Stadium. With a laser focus on turning La Baia into the corporate world's dining darling, we're proud to say this strategy knocked it out of the park.
Feel like this captures the essence of your success with La Baia while adding a dash of NYC flair? Ready for the next case study?
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