Located in bustling Downtown Brooklyn, Las Santas is more than a Mexican Gastro Bar—it's a sanctuary for food lovers and celebration seekers. We joined forces to serve up a digital marketing fiesta, complete with Social Media Marketing (SMM), Media Buying, and Automated Email Campaigns. The mission? Raise the brand's star even higher and become the default choice for group reservations in Brooklyn and beyond.
For Las Santas, our strategy encompasses three key components:
Social Media Marketing (SMM):
Frequency: We conduct bi-monthly photoshoots to ensure our content remains as fresh as their guacamole.
Content: We create tailor-made reels and stories that capture the essence of Las Santas' culinary craft and vivacious atmosphere.
Media Buying: Our advertising initiatives are customized to establish Las Santas as the premier venue for large gatherings and memorable celebrations.
Budget: We allocate $1,500 per month to support these efforts.
Our strategy has led to over 50 inquiries each month, resulting in more than a dozen group bookings. We've truly hit the mark, especially in the vibrant Brooklyn community.
Automated Email Campaigns:
Platform: We use Toast, symbolizing a toast to good food, good company, and excellent ROI.
Budget: This part of our strategy is cost-free, as sometimes the best things in life are.
The email campaigns have contributed significantly, generating a solid $15,000 in monthly revenue. This success is driven by an engaged and fiercely loyal customer base.
When we combine this with the revenue from group bookings, the total revenue is $24,000 (group bookings) + $15,000 (email campaigns) = $39,000.
Total Expenditure: We've invested $1,500 in media buying while incurring zero costs for our email campaigns.
Las Santas is not just doing well; it's flourishing with an ROI of an awe-inspiring 2500%. Our comprehensive digital marketing suite has proven extraordinarily effective, elevating the brand and driving revenue through group bookings, all while deepening customer loyalty. This isn't just a case study; it's a success story documented in numbers and narrated through the smiles of satisfied customers.
Get a personalized solution tailored to your business needs. At Abyssal, we offer custom packages and campaigns designed specifically for you.
